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Get on the Same Page with PR Firms and Creatives

A former work associate of mine called recently and told me about a PR firm that offered to do his business’ advertising creative. It turned out to be ineffective work because

Continue ReadingThis entry was posted in Business on May 25, 2021 by LSomerbyCooke.
Creative

Ranking Your Ideal POTUS

How can America attract good leaders to vie for the most important job in the world? A provocative question, indeed. I can very nearly see you cringe, your left pinky reflexively on the verge of hovering over the Escape key. You’re thinking that

Continue ReadingThis entry was posted in Character, Were It Within My Power on May 7, 2021 by LSomerbyCooke.
Mount Rushmore

Underrated Stuff

From my front porch, evidence that spring has sprung is found in every site-line. Flowers budding and daffodils leading the color parade with the first real splash of color. Chipmunks scurrying across the lawn and

Continue ReadingThis entry was posted in Listicles & Rankings, Way of Life on May 7, 2021 by LSomerbyCooke.
Waterfalls

In Praise of AM Radio

I love AM radio. Always have. Always will. As far back as I can remember, AM radio played a special part in my life. For most of the mid-to-late 1960s, I received a late-night

Continue ReadingThis entry was posted in Neck of the Woods, The Written Word, Way of Life on April 19, 2021 by LSomerbyCooke.
In Praise of AM Radio

The Importance of Branding

For those of you who don’t yet quite understand the whole concept of branding, as good a place as any to start is with how the American Marketing Association defines the word

Continue ReadingThis entry was posted in Business, Character, The Written Word, Were It Within My Power on April 19, 2021 by LSomerbyCooke.
Google

Volunteers Rock!

In no particular order of priority because each is as treasured as the next, my take on the most invaluable and therefore most important groups of people to society are

Continue ReadingThis entry was posted in Were It Within My Power on April 6, 2021 by LSomerbyCooke.
Volunteer

Communication Matters & Manners

Undeniably, I’m a prude when it comes to communications. I’m the guy who proofs menus, movie trailers, and instructions. I’m the guy who pictures someone going on a quest to find funny when

Continue ReadingThis entry was posted in The Written Word on April 6, 2021 by LSomerbyCooke.
Communications Matters

Virtual Meeting Etiquette Rules

Regardless of location, the world is now accessible in real-time — a virtual rendezvous allows people to share information and data without being physically located together, instantly. Virtual engagement is

Continue ReadingThis entry was posted in Business, Way of Life on March 16, 2021 by LSomerbyCooke.
Zoom Meeting

The Art and Values of Losing

No one likes to lose. Not exactly a profound declaration, eh? It’s painful. Agonizing, even, especially when there is a lot at stake. The degree to what’s on the line at any point in time, of course, differs from individual to individual

Continue ReadingThis entry was posted in Character, Were It Within My Power on March 16, 2021 by LSomerbyCooke.
You Can't Win Unless You Learn How to Lose

Lists Homage to Le Batard

Lists are fun. Lists are inane. Lists are useful. Lists are meaningless. There are, of course, different kinds of lists. Priority lists. To-Do lists. Brainstorming lists. Project lists. Grocery lists. Wish lists. Honey-do lists. Best-of lists. Bucket lists

Continue ReadingThis entry was posted in Listicles & Rankings, Sports on March 1, 2021 by LSomerbyCooke.
To Do List